Here at US Tape & Label, we have many different options when it comes to the types of labels and types of printing we provide. We believe in providing so many choices because we know that every company is distinct, and so are their needs. One of our more specialty types of printing is rotary screening. Technically, the rotary printing press has been around since the 1800’s.
What is Rotary Screen Printing?
The technology has evolved, but the basic method is still the same. It is a tradition in the printing industry that has stood the test of time. It is an intricate process where the ink is pushed through mesh-like holes of screen material. This process produces various levels of ink thickness and images. The practice of rotary screen printing can be applied to create labels that have an excellent tactile feel and heightened visual appeal. It is a printing method that brings out interesting graphic effects and draws attention from anyone who sees it. It is a premium service that you can get from US Tape & Label.
Benefits of Rotary Screen Printing.
You might think the rotary screen method sounds interesting, but want to know how it can help your business. The industry of labels and signage is all about drawing someone’s attention, keeping that attention, and relaying information to them. Rotary screen printing is an excellent way of pulling off all three. It applies a unique look to your label that makes it feel distinct and exceptional.
With the layered levels of ink, we can create crisper text and sharper lines. These layers also give the label a tactile sensation when someone touches them. It is more than just something printed on a sticker. The process applies a three-dimensional aspect to your labels that will keep someone’s attention. Displaying your text in three dimensions makes it more appealing to the eye and refines the edges of the label’s colors.
It delivers a sophisticated professional look to your products. In addition to being more visually appealing, this type of printing is more durable and long-lasting than other methods. It resists the effects of fading and time. Rotary screen printed labels will also hold up to water and weather damage.
The ink used in this type of printing can also perform some tricks of its own. There is thermochromatic ink that responds to different temperatures. It can reveal new colors depending on the application of colder or hotter temperatures. Scratch-off ink is a bit more commonly known, but still a fun way of engaging people with your labels. There is also glow-in-the-dark ink which is self-explanatory and a unique way of drawing the eye to your product.
Rotary screen printing is just one of the many options we offer with US Tape & Label. As always, we will work with you to find the best type of printing and materials that work for you and your products.