Here at US Tape and Label, we provide many different kinds of labels and printing services. We believe in offering so many choices because we know every company is distinct—and so are their needs. One of our more specialty types of printing is rotary screening.
What Is Rotary Screen Printing?
Technically, the rotary printing press has been around since the 1800s. The technology has evolved but the principle behind this printing process has stood the test of time. It’s an intricate process in which ink is pushed through mesh-like holes in the screen material to produce various ink thicknesses and images. Rotary screen printing can create labels that have an excellent tactile feel and heightened visual interest, bringing out clever graphic effects and drawing attention. This high-quality service is also a USTL specialty.
Benefits of Rotary Screen Printing
You might think the rotary screen method sounds interesting but want to know how it can help your business. Creating labels and signage is all about drawing someone’s attention and relaying enough information to keep them engaged. Rotary screen printing is an excellent way to do this seamlessly. It applies a unique look to you label that makes it feel sharp and distinct.
With these layered ink levels, we can create crisper text and sharper lines. The layers also give your label a tactile sensation, so it’s more than just something printed on a sticker. The process applies a three-dimensional aspect to your labels that will hold someone’s attention and engage their senses. Displaying your text in three dimensions makes it more appealing to the eyes, the touch, and refines the edges of the label’s colors.
Screen printing delivers a sophisticated, professional look to your products. In addition to being more visually appealing, this type of printing is more durable and long-lasting than other methods. It resists the effects of fading and time due to the special printing method used. Rotary screen-printed labels will also hold up to water and weather damage.
The ink used in this type of printing also can perform some tricks of its own. Thermochromatic ink responds to different temperatures. It can reveal new colors depending on how cold or hot it is. Scratch-off ink is more commonly known, but still a fun way of engaging people with your labels. There’s also glow-in-the-dark ink, a self-explanatory and unique way of drawing the eye to your product.
Rotary screen printing is just one of the many options we offer at US Tape and Label. As always, we will work with you to get results.