What is a private label?

When a brand is owned by a retailer or supplier instead of a manufacturer or producer, the brand is called a private label. To make private label products, private label manufacturers use goods from third-party or contract manufacturers.

Why Custom Label Services Are Crucial for Private Labels

A lot of hard work and effort went into developing, testing, and creating your product. Now that you’re on the verge of setting it loose in the world, it needs one final touch—the perfect packaging. In fact, the packaging and labeling on your product is almost as important as the product itself.

  • Unique labels make your product stand out – Your product has one shot at leaving a lasting impression on consumers. If your labeling is dull and boring, potential customers are more likely to overlook your product for something flashier. A custom label will help your product stand out from competitors.
  • Product labels are a critical marketing tool – What does your packaging say about your product? If you’re dissatisfied with the answer to that question, it’s time to consider alternatives.
  • Packaging conveys information – People want to know about what they are buying, and packaging offers a golden opportunity to do this.
  • Packaging creates brand recognition – Even if your business sells niche products like novelty soaps or craft beer, people will remember it if they can recognize it.

The Perfect Labeling For Any Product

At US Tape and Label, our business model is to offer high-quality labeling products and services that suit our clients’ needs. We can customize your packaging to give you that special look and feel. Below are some of the services and products we offer:

  • Label design services
  • Color matching
  • Supply chain management
  • Digital printed labels
  • Flexographic labels
  • Rotary screen printing
  • Shrink sleeve labels
  • Specialty shapes

Quality Labeling Represents a Quality Product

US Tape and Label offers a wide range of durable, deterioration-resistant labels that will get your products noticed and remembered. These labels will be able to withstand the trials of transportation, storage, and stocking so they look just as great on the shelf as they did in your warehouse. We will work with you to find the perfect labeling solutions that satisfy your requirements and give your product a safe, cost-effective communications vehicle.

Call us today and talk to our technicians about your labeling and packaging needs. We have the answer.