If your business is looking to revamp its shelf appeal, refreshing your logo might be the approach your brand needs. Continue reading to discover the key to successful logo design, the benefits of a brand refresh, and the process of creating the perfect label.
Brand Refreshes vs. Rebrands
Before diving into logo design, you need to understand the difference between a complete rebrand and a simple brand refresh. Rebranding focuses on completely overhauling your company’s look and feel.
For established enterprises, a rebrand can confuse customers because they expect your product to look a specific way. If you want to retain your public influence while reaping the benefits of updated branding, a refresh is an effective option. A brand refresh adjusts certain elements of your product to further develop your identity rather than changing it.
Benefits of Investing in a Brand Refresh
Your logo is more than just something you slap on products post-production—it’s a device that conveys what your brand is about. Refreshing your logo design delivers the following benefits to your business:
Higher Sales
The quality of your label can make or break a sale. When you refresh your logo, you increase your product’s shelf appeal and create a better perception of your business. A good logo also implies your product is high-quality, establishing a sense of trust with potential customers.
Greater Personality
A good label requires more than simply describing your product. The best designs make your products come to life with a personality that represents your brand and evokes certain emotions.
When your brand has an identifiable personality, it’s easier for consumers to relate to your company’s values and motives. This makes them more likely to buy your product, as they feel a sense of familiarity with your business.
Company Recognition
Familiarity drives the advertising industry, and product labels are no exception. Refreshing your logo with eye-catching designs makes your brand immediately recognizable. Before they know it, your customers will start associating specific colors and themes with your business.
This back-of-mind association helps your product stand apart in the crowd. Once customers begin to recognize your goods, they’re more likely to choose your products over competitors. A good logo drives initial sales and keeps your customers coming back for more.
Staying Competitive
For newer businesses looking to break into an established market, standing out can be challenging. To get ahead of the competition, focus on refreshing your logo with designs that highlight the uniqueness of your product.
A personalized label helps attract the right customers for your business. While your competition focuses on maintaining their image, your branding refresh will draw new attention to your products.
The Basics of Logo Refreshes: Examples and What To Include
To create a high-quality logo, focus on three things:
Identifying Your Target Audience
You can’t refresh your logo and expect it to stand out without first identifying your target audience. Creating a successful logo depends on how effectively you align your product design with characteristics that resonate in your customers’ minds.
To find your target audience, ask yourself:
- What demographic do I want to target?
- What do I want to draw their attention to?
- Will images or phrases capture their attention better?
- How much is my customer willing to spend?
- Are there any trending topics I should Include?
Your answers to these questions will create a rough blueprint for your logo refresh.
Developing Your Message
What good is drawing attention to your logo if your conversion rate stays the same? Your label needs to have firm messaging that persuades customers to try your products.
To deliver effective messaging, consider why you started producing goods in the first place. Successful business operations are based on solving customer pain points. What pain points does your company alleviate?
Once you find your motivation, you can start brainstorming ways to express it to your target demographic. Effective messaging is crucial to making your product stand out.
Telling Your Story
Building your brand’s image is all about telling a story, and refreshing your logo is an excellent medium for doing so.
You should paint a picture in your customers’ minds that plays off their emotions while promoting your product. Focus on finding the right imagery to accompany your messaging. If done poorly, your logo can be tough to understand. If done correctly, you can create a label that pops off the shelf.
Examples and Applications: Why USTL Continuously Updates Our Logo
At U.S.Tape and Label, we’ve built our business on improving the branding of other companies by combining innovation with creativity. But we wouldn’t explain why you need a refresh if we wouldn’t do it ourselves. Our design solutions are so effective that we walk the walk by regularly updating our logo.
Whether it’s highlighting our company culture, acknowledging trending themes, or reflecting on holidays and diversity, USTL focuses on small refreshes that share our story and improve our branding.
Achieve an Effective Brand Refresh With USTL’s Logo Design Services
Don’t settle for a one-size-fits-all logo refresh. The product you’re bringing to the market is as unique as your business, and you need a flexible provider who recognizes that.
U.S. Tape & Label revamps your branding with industry-leading technology that creates high-quality logos your consumers are sure to notice. Ready to take the next step? Start designing your new logo with USTL.
