Pet food companies rely on well-made labels to communicate the quality, values and ingredients of their pet food to consumers who want to make the best choice possible for their pets. USTL has the expertise and FDA-approved materials to elevate your pet food brand.
How USTL is Innovating Pet Product Labels
The pet food industry has seen steady growth over the years, especially when it comes to dog and cat food. More and more, Americans think of their pets as their family, and therefore want to make sure they are feeding them high-quality food. Pet food companies rely on well-made labels to communicate the quality, values and ingredients of their product to consumers who want to make the best choice possible for their pets.
As people have become more interested in health and the quality of the food they’re eating, we’ve seen similar trends grow in the pet food world – focus on quality of ingredients, sourcing of ingredients, and sustainability – including in packaging.
At US Tape & Label, we work constantly to innovate and improve our process and create packaging that meets and exceeds industry standards.
Creating Dog Food Labels With Pet Food Brands
As demands for pet food labels increased during the pandemic, US Tape & Label was ready to step up and increase the production of high-quality labels and packaging for our clients, like one St. Louis-based dog food manufacturer.
We partnered with Elite Printing & Packaging to provide unique label and packaging solutions for several large brands in the pet food industry. Like many food labels, pet food labels only have so much space available, but need to provide a large amount of information, including information required by the FDA. USTL has tailored our process to create labels that communicate this crucial information while still maintaining brand presence and an aesthetically pleasing experience. We have overcome the challenge of scale and are able to provide a label for any animal food that encompasses every client’s need.
One pet food company in particular was struggling to promote their brand and were looking for fresh ideas to bolster their pet food products. They needed to fit all of the necessary information about their product, such as the essential nutrients, vitamins, and minerals, onto a 3 oz. can with a paper label. With such limited space, they didn’t have enough room to highlight their brand and draw the consumer’s eye. USTL developed a unique 2-ply label that allows our clients to expand their label, combining the aesthetic needs of their brand with FDA requirements and other crucial information, all while differentiating their brand from others in the industry.
Global Pet Food Nutrition Labels
In a similar case, a pet food brand with a global presence had a need for pet food labels that displayed information in multiple languages. To overcome this challenge, USTL worked with Elite Printing & Packaging to create unique solutions specifically for global companies with similar needs. For one dog treat product in particular, we created a booklet label that folds out to provide additional information in various languages. These solutions allow clients to include all of the necessary information on their label without completely using up their brand’s valuable packaging real estate.
USTL has tailored our process to create labels that communicate this crucial information while still maintaining brand presence and an aesthetically pleasing experience. We have overcome the challenge of scale and are able to provide a label for any animal food that encompasses every client’s need.
The Pet Food Label Solution
Many pet food brands encounter the same standard issue when it comes to labels and packaging. They invest thousands of dollars on pre-printed packaging, but inevitably need to alter the wording on the labels due to formula changes, new ingredient lists, regulatory language changes, and more. Aware of this pain point, USTL worked with Elite Printing & Packaging to develop a specialized solution called Elite Print on Demand Solutions (ePODS). The goal is to eliminate waste while retaining market speed and improved cash flow. Elite creates a generic packaging bag for a brand’s pet food in the size variation they want, then USTL creates the labels attached to the bag and updates the information and branding as needed. With the use of this system, brands don’t have to worry about hitting a minimum quantity in their order and can easily avoid headaches from wasted inventory and environmental concerns.
USTL never stops innovating – whether we’re creating labels for pet food products or any other industry, we’re up to any challenge our clients need us to solve. When you need packaging and label expertise from the best in the industry, you need U.S. Tape & Label. Our labeling services span across industries with constant improvements and expansions every month. Whether you need product labeling or specialized printing services, we have you covered. Take your labeling and branding to the next level with USTL.
