We’ve all been there before. You’re standing in front of the liquor store shelves overwhelmed by the options, and you end up deciding based on the most appealing label. This everyday example highlights the importance of alcohol bottle design and label printing. Continue reading to learn how to make your product stand out from the crowd.
What To Consider When Choosing Bottle Labels For Your Spirits’ Bottle
There’s no shortage of options when it comes to liquor bottle packaging design. Whether you’re distilling craft spirits or rolling out a new liquor label design for an established brand, your decisions directly impact consumer behavior.
Spirit labels have to be more than eye-catching; they also have to be functional, capture your brand, and add value to the product. So what should you consider when printing a label for your liquor bottle?
Is the Bottle Clear or Opaque?
Spirit brands must consider the bottle color of their product when selecting a color scheme for liquor bottle labels. Whiskey labels on clear bottles need to use colors that pop against the caramelly brown of the contents. Our team of spirit label printing experts will help you choose the right applications and features to make your product stand out.
Are You Bottling a Clear or Dark Spirit?
Like bottle color, spirit color has a significant impact on bottle packaging design. Amber-colored liquids make some colored spirit bottle labels appear dull or difficult to read. The proper labeling solution allows you to stay true to your brand’s color schemes no matter what color spirit you’re bottling. Bottle design experts can help you navigate between choices like clear films, white BOPP, chrome poly, and estate stocks to give your bottle more visual appeal.
What Label Stock Best Matches Your Product?
A clear liquor like vodka in a clear bottle requires attention to detail to ensure the visible back of your label looks good. A label specialist can make sure your product maintains its visual appeal when it hits the shelves and matches your preferred style. Digital labels offer clean, consistent branding with each printing. If you’re looking to present a sleek, attention-grabbing spirit bottle label design, flexographic printing may be suitable for you.
How Are You Applying Labels?
Once you’ve created an eye-catching spirit bottle label, you need to make sure it’s applied correctly. Labeling experts give you access to advanced labeling features, printing technology and equipment, and techniques that address everything from environmental concerns to counterfeiting prevention.
Label durability is essential in the spirits industry. During warehousing and transportation, labels and bottles can be exposed to extreme temperatures. They may also be bumped around as they make their way to their final destination. If the correct labeling techniques aren’t adhered to, your custom alcohol bottle label may come loose or fall off entirely.
Additional Alcohol Bottle Label Options
A spirit bottle label‘s color and application are critical parts of an appealing product, but they’re not the only part of a desirable bottle packaging design. U.S. Tape & Label is happy to consult with you on a wide range of options, including:
- Sized templates
- Artwork updates and enhancements
- Shrink films
- Embossing
- Sequential numbering
- Neck and hanger tags
- Foil stamping
- Specialty shapes
Make U.S. Tape & Label Your Spirit Label Printing, Design, and Application Partner
For over 70 years, U.S. Tape & Label has provided local, national, and international clients with the highest-quality spirit bottle label printing, and application services available. We work closely with large corporations and small craft distillers alike to create the most attractive bottle packaging for their needs. Our spirit bottle label printing services help to maintain your bottle label’s appeal throughout the supply chain, purchase, and pour stages. Reach out to our team today to learn more about our alcohol bottle label printing services.
