When you put your products on the shelf, they don’t sit there alone. They sit there among dozens of similar products, and you need a way to make yours stand out. Boosting your label appeal helps boost overall shelf appeal and creates eye-catching products that improve your company’s sales.
Understanding the Importance of Labels
Your product’s label appeal matters because potential customers notice labels and product packaging first when they find your product on the shelf. They consider your packaging and labeling when they decide to buy your product. Effective labels clearly communicate what the product does and appeal to the demographic you want to reach. As you consider your labeling and packaging designs, think about what labels look like in your products’ categories. Then you can design a label that ensures your product stands out from the competition.
However, labels don’t just contribute to eye-catching packaging. They also convey essential information about your product, such as lists of ingredients and other regulatory information. High-quality labels meet all regulatory requirements while still appealing to customers.
Why Invest in High-Quality Labels?
You may think of labels as an afterthought, just as something you slap on your product after it’s manufactured, but they’re so much more than that. A high-quality label can make a sale, and a low-quality label can break one. When you invest in developing well-designed labels, you’re showing potential customers that you make your products with care. You also keep them informed by putting all regulatory information on the label in a neat, eye-catching way.
What Kinds of Labeling Can You Use?
When you design your packaging and labeling, you can choose from a variety of options. For example, if you partner with US Tape & Label for your labeling, you can select one or more of the following label options:
Each of these labeling options works for different consumer products. We can help you select the right labeling option for your products, so they stand out on the shelf.
How Our Label Offerings Work With Different Products
Our three main label printing methods work in different ways, and each one suits some consumer products better than others. Let’s explore which products each method works best for:
- Digital Printing: Digital label printing works best for plastic and glass bottles, metal cans, plastic sleeves, and even cannabis products. These labels fit these products because they’re printed onto paper or film that’s easily applied to plastic, glass, and metal packaging.
- Flexographic Printing: Flexographic label printing is one of the most efficient labeling methods available. It adapts well to many different materials, but it often works best when applied to plastic bags, food service papers, plastic, foil, brown paper, and packaging materials.
- Rotary Screen Printing: Rotary screen label printing is a specialized labeling method that features specialty inks, including scratch-off and glow-in-the-dark inks. This type of labeling resists water and weather damage along with typical indoor wear and tear, so it fits best with indoor cleaning and outdoor maintenance products.
If you want to know which type of labeling best fits your products, reach out to us. We help our clients choose the right label printing methods for all their products to give them maximum shelf appeal.
Which Industries Does US Tape & Label Work With?
We provide labels for products in a wide range of industries, including:
- Food and Beverage
- Beer, Liquor, and Wine
- Pet Food
- Health and Beauty
- Cannabis
- Automotive
- Consumer Goods
- Lawn and Garden
- Private Brands
- Hazardous Materials
- Promotional Products
If your business produces, manufactures, or sells products in these industries and you need labels, connect with us today. We’ll work with you to boost your product sales by creating labels with maximum shelf appeal.
Improve Your Shelf Appeal With US Tape & Label
Our labeling services boost shelf appeal in ways that improve your bottom line. If you want to create eye-catching products that appeal to potential customers, reach out to us today. We use our services to create customized labels for our clients, and we want to do the same for you.
