Shrink sleeves are a pressure sensitive label that offers a digital or flexographic option for multiple industries and manufacturers. With two different forms of printing possible and endless combinations available, any product can benefit from the stellar application of printed shrink sleeve labels. But how do you apply shrink sleeve labels and what do they provide that standard labels don’t?
How Are Shrink Sleeves Applied?
Shrink sleeve packaging is created by printing the text on the inside of the shrink sleeve, then slipping the sleeve of a container and tightening it through heat application. The label attaches to the surface of the container due to heat-shrinkage and has a distinctive look and feel.
Shrink sleeves offer some of the most outstanding design possibilities while also being cost-effective and quick to apply. They work for nearly any food and beverage on the market and have 360-degree branding and messaging for your products. If you need an easy way to stand out from the competition, there is no faster way then using shrink sleeves to enhance the vibrancy of your product. These labels can be printed in a digital or flexographic way, depending on the requirements of your product and the style of print you need.
Shrink Sleeve Benefits
Shrink sleeves have a variety of benefits that help your product stand out. They are a versatile form of labelling that can be used on common or specialty containers. Due to their digital printing capabilities, they are fast and easy to design and change on the fly. If digital printing isn’t for you, flexographic printing is always a viable option. Tamper-evident seals are another solid application, allowing you to create shrink sleeves that go over a bottle cap or create a secure seal. All sleeves can be moisture proof on top of tamper-evident. Since the graphics are printed on the inside of the sleeve, every shrink sleeve is abrasion-resistant. Due to the heat application method, these labels don’t use adhesives to stick to products, which enable them to be fully recyclable. Since labels shrink, generic containers can be completely covered if necessary, saving on the cost of labeling.
Types of Shrink Sleeve Application
Shrink sleeves provide a 150% increase in label real estate for a 25% price bump over traditional labels. However, the cost savings you’ll gain from the unique printing process and full-product application make up the difference. You’ll have more space to tell your story and market your brand that traditional labels can’t replicate. Sleeves allow more functionality to product packaging while saving you on label and container costs. For example, using a sleeve over the cap of a bottle saves money by eliminating the need for a secondary tamper-evident option. Using a sleeve also lets you use a lighter bottle, further reducing the cost and weight of your packaging system. Sleeves can be used on a variety of materials and markets, from plastic and glass to metal.
Sleeves work well as food and beverage labels since they offer tamper-evident seals. For cleaning products, shrink sleeves are also abrasion, moisture, and product resistant, providing you an effective, long-lasting marketing method.
Labeling Expertise
U.S. Tape & Label is the foremost leader of labeling application and fabrication. Our application process is dependent on the needs of your product, but if you’re looking for a shrink sleeve expert, you’ve come to the right place. Our process is cost-effective and fits the needs of your marketing team and product. Are you looking for a new method of labeling and marketing your brand? We have you covered. We work closely with your team to determine the best look, material, and printing process to get your product on shelves as fast as possible. When you need an industry expert that can handle any type of label and coordinate shipments on the side, contact USTL.
