As marijuana dispensaries and businesses become more commonplace, their products need the right type of label appeal and bag appeal to get them into customers’ hands. Let’s look at cannabis label and packaging design strategies your marijuana business can use to boost product appeal and sales.
Know Your Product and Your Audience
When you design your cannabis labels and product packaging, it’s best to keep your audience in mind. Consider each item in your inventory and who you’d like to purchase it. For example, if you have recreational products aimed at young adults, you can put bright colors and bold fonts in your labels to emphasize the products’ usage and reach that demographic. However, suppose you have medical cannabis products meant for customers in the health and senior services sector. In that case, you can use sleek labels paired with white packaging to show that these products reduce health problems and ease physical pain. Your labels help your marijuana marketing reach the right potential customers.
The Importance of Shelf Appeal
Shelf appeal matters in dispensary marketing because dispensaries have limited shelf space for product displays. Your labeling helps each cannabis product stand out from the others around it. You can also use labels to let your customers know what type of cannabis each product contains and what it does for users. Clear labeling boosts each product’s shelf appeal and helps the right customers find it.
The Importance of Bag Appeal
A product’s bag appeal matters just as much as labeling where shelf appeal is concerned. The bag or packaging design should fit the product’s shape and also showcase what it looks like. Opaque boxes will not boost cannabis and marijuana sales. Glass jars show off large cannabis nugs well, while clear, plastic packaging successfully shows off CBD oil and other manufactured products. Consider how you want your products to look within their packaging when you design both packaging and labels.
Why Does Cannabis Labeling Matter?
Cannabis labeling isn’t just about appealing to customers; it’s also about complying with state regulations. Some states require certain information on labels, and we can help you make that information appropriately accessible. We use our customized labeling services to put all the necessary regulatory information on the label while also making your product appealing to customers.
What Types of Cannabis Product Labeling Does US Tape and Label Offer?
US Tape & Label has given cannabis labeling its own division within our company. This division, Canna Pack, allows us to provide the resources you need to make your products stand out in a growing market. We create marijuana stickers for items along with more traditional labels, and we can customize our services to meet your individual needs.
We offer digital and flexographic labels for a wide range of cannabis products. Our cannabis label offerings include:
- Labels for plastic, metal, or glass containers
- Themed labels (such as 420, 710, prop 215, and potency labels)
- Tamper-evident labels
- Raised UV labeling
- In-house labeling for potency, edibles, hemp, and concentrate
- Water-resistant ink
- Paper and film wrapping
These customized label offerings allow you to create designs that maximize your products’ shelf appeal. We understand how many cannabis products are now available for sale, so we’ve adjusted our labels accordingly. Let us know what types of products you need to label, and we can combine these offerings to produce the right labels for your cannabis and marijuana business.
Start Labeling Your Cannabis Products With US Tape & Label
We started offering cannabis labeling services in 2019 because we saw how quickly that market was and is growing. We realized that marijuana dispensaries and manufacturers would need custom labels to make each product stand out from the others, so we now provide those labeling services through our Canna Pack division. Let us help you boost your products’ shelf appeal with our cannabis labeling services and products.
Reach out to us today to begin developing your cannabis labels. We work with you to figure out which custom designs will boost each product’s shelf appeal and bag appeal. If you need labels for your marijuana business, US Tape & Label is here to help you.
