You’ve spent years perfecting your brewing process and don’t want it to go unnoticed. To attract new customers while keeping them coming back for more, you need to market your product with a distinct beer label design —one that separates you from all the other breweries. But what should you include to ensure your brew stands out?
Creating the perfect beer label design is all about portraying your beer’s personality. First, consider your ideal target market. Before working on the design, you want to find out whose attention you’re trying to grab. After that, you can start evaluating what type of impression your label should give.
USTL offers a complete craft beer cost-cutting solution that minimizes product cost without compromising the quality of beer label design. We can help you identify the optimal size label for your design and can type. The wider the gap on the can, the less design space you have but the more you’ll save on overhead. Our team helps you strike the right balance between the two.
When selecting the right beer label size, it’s important to understand all the options available.
USTL offers three size options for both 12-ounce and 16-ounce cans:
- Standard size for 12-ounce cans: 3.5” x 8”
- Reduced size for 12-ounce cans: 3.5” x 7.5”
- Minimal size for 12-ounce cans: 3.5” x 6.25”
- Standard size for 16-ounce cans: 5” x 8”
- Reduced size for 16-ounce cans: 4.75” x 7.5”
- Minimal size for 16-ounce cans: 4.5” x 6.25”
For both 12-ounce and 16-ounce cans, choosing a reduced size label saves you 10 percent on production or printing costs while minimal size labels save 20 percent.
Looking for a way to stand out from the crowd? USTL provides label sampling services, so you can see how your product looks before it hits the market.
Breweries choose to partner with USTL for beer label design because:
We’ve taken the time to understand which processes and print methods work best for our customers. We have honed our selection of label application and machinery, so you can be confident your labels will withstand heavy condensation and varied temperatures while still looking great!
We recognize most breweries have distributor deadlines to meet. We work with our customers to meet those deadlines, implementing solutions such as increasing roll size to speed up the application process and decrease labor involvement.
We know a good partnership goes beyond pricing – though we work with breweries of all sizes and budgets. We partner closely with our customers to decide how to make their artwork look best and ensure graphics are optimized upon application.
We offer our brewery customers unique options to fit their needs. We’ll consult you on updating your artwork and even offer sized templates and enhancements to help you get started.
When selecting the right beer can label, you have a wide range of options, but don’t overlook opportunities to save time and money while ensuring your beer stands out on the shelf. USTL has been working with breweries small and large to create unique beer label designs that strike the right balance between quality and cost-effectiveness while simplifying the supply chain. We value our strong partnerships and work closely to create the ideal packaging solution for your needs.
If you’re working to create your brewery’s next best seller, give us a call or send us a message. Our experts will help you get a head start on creating the perfect label to make it a standout from the rest.
USTL has been producing superior label solutions, both locally and nationally, for more than 70 years. We pride ourselves on being strategic partners for your branding and label needs. From managing low, high-volume, and multiple SKUs for beer cans, to limited-run special labels for beer cans, we can help with any type of label solutions and designs.
Why U.S. Tape & Label?
Centrally-located and equipped with the cutting-edge equipment you need to get the best labels and look for your products. Our skilled team of in-house engineers will help you make the perfect label for any product you have.