Hard seltzers have become increasingly popular over the past few years, causing a demand for labels to accompany the flavored adult beverages. Since these drinks fall under restrictions set by the Alcohol and Tobacco Tax and Trade Bureau (TTB), their labels need to include certain required information, such as nutrition facts, while also providing a brand experience that appeals to a broad audience. USTL is the partner that can get the job done for you with our specialized labeling services.
The Rise of Spiked Seltzer
Many beer and wine companies have shifted their focus to hard seltzers, a lighter alcoholic beverage offered in many fruity varieties. The companies creating these drinks have the creative freedom to make their product stand out with bold tastes and even bolder labels: popular fruit flavors include lemon-lime and black cherry. Consumers are continually looking for new brands to try, so appealing to them with bright visuals and personalized labels is the perfect way to turn heads. Hard seltzer brands started gaining popularity due to their perception as a drink that offers consumers a bit of health and wellness and a lot of convenience and flavor variety. The growth explosion has opened the doors for label suppliers to innovate their services and reach a new audience. How you appear to audiences dictates your sales, so many companies have sought out the best label makers in the country to provide everything they need. USTL is one of the leading label fabrication companies in the Midwest.
The Story of Core Brewing Company
In May 2019, Core Brewing Company was gearing up to introduce their new spiked seltzer, the Scarlet Letter. At the time, it was going to release with a single flavor, but they wanted their branding to be bold enough to draw consumers in and expand their client base. They contacted USTL, who stands out from the competition as an innovative labeling solution, to help create an effective label and stand in as a label review consultant.
We worked with Core in the past to print their beer can labels, so there was already a mutual partnership founded on trust and previous positive experience. The labeling needs for this product were different than other hard seltzers. They had aggressive lead times and wanted unique graphics to go along with the sparkling water and Scarlet Letter theme. We worked closely with their team to establish the product’s creative needs and the steps we would take to make their label dreams a reality. They were thrilled with the final result and have seen massive success so far, due in part to the unique packaging and labeling of the product.
TTB Label Requirement Experts
U.S. Tape & Label has been creating labels for companies across the country for decades. Our approach to label making fully involves the client and ensures that their voices are heard from the start of the process to the end. We understand the requirements of the TTB and ensure that every label we create is within their expectations. No matter what the project timelines look like, we have your back. Short lead times, customizable graphics, and more are only a call away. We’re excited to continue expanding our services into the spiked seltzer market. We can’t wait to apply our variety of fabrication techniques to give you a final product that makes you proud. Start your label transformation today with USTL.
