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Superior Solutions Through SPGPrints’ Rotary Screen Printing

SPGPrints’ rotary screen solutions for brand differentiation and enhanced customer experience June Blog 1

Every label customer has three basic demands: rapid delivery, guaranteed printing quality, and creative designs that help their products stand out on the shelf. Let USTL take your labels to the next level with our rotary printing services.

Advanced Screen Printing Options

For nearly 70 years, U.S. Tape & Label has continued to develop its business and now produces many different types of labels, including self-adhesive labels, tapes, and shrink-sleeves.

Each industry has its sphere of competition, and we work hard to ensure the labels we offer set our clients apart from other brands. Our operations are in motion around the clock and we offer solutions you won’t find anywhere else. Through versatility and inline processes, we have created a program that meets customers’ critical demands with high productivity and low waste.

One way we make it possible to deliver the print quality and competitive labels our customers are looking for is by using the best equipment on the market. That’s why USTL invested in two 13-inch Mark Andy Performance flexo combination presses, each with overhead rail systems, enabling a wide range of finishing processes to be performed inline. Each rail includes units for hot and cold foiling, embossing, and rotary screen printing.

Rotary screen printing is a vital technology that adds value for our customers and enhances their brands. A rotary printing screen can lay down thick layers of ink and varnish at relatively fast printing speeds, which allows us to include a range of stimulating effects to our labels. These effects include tactile graphics such as braille and other features that are raised or enhanced for greater visual and physical appeal.

For labeling solutions that have been tried and tested for 70 years, contact U.S. Tape and Label today.

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Tactile Printing With SPGPrints’ Rotary Screen Integration (RSI®)

While rotary screen technology can be used for high-value visuals and tactile effects, the RSI printing unit was first used to create opaque white effects, which help the label itself appear as though it isn’t there. To create a no-label look, we use tactile matte, gloss, or “velvet touch” varnish over a flexo-printed graphic. The result is packaging that stands out but doesn’t require excessive materials.

The SPGPrints’ nickel rotary screens provide USTL with long-term cost-savings due to the reusability of the screens. USTL uses RotaMesh® and RotaPlate® screens to increase productivity and quality. Each structure provides the strength to maintain stability and precision at high press speeds. These screens can be used 10 or more times before needing replacement, making them a vital asset to the production process and allowing us to keep prices low for our customers.

Rotary Screens Add Value

Rotary screen embellishments are also adding value to our growing output. Crossing over from digital to analog printing can be a difficult process, but the range of available options makes it an investment worth pursuing. We’ve recently seen success with using rotary screen-printing embellishments for shrink-sleeves, as more customers are requesting the addition of tactile features to sleeves. This accelerating trend has presented some challenges as well as opportunities, and as always, we continue to work to elevate the presentation of our customers’ products.

For nearly 70 years, U.S. Tape & Label has continued to develop its business and now produces many different types of labels, including self-adhesive labels, tapes, and shrink-sleeves.

Advanced Print Solutions

U.S. Tape & Label continues to focus on research and development to find new, innovative ways to print labels and improve client branding. This process has allowed us to use special effects such as glitter and Irodine for our clients’ labels.

Much of our success is due to the close relationships we’ve formed with our suppliers, including SPGPrints. They supply the screens we need quickly, allowing us to keep production time short. With the experience and global networking that SPGPrints offers, USTL has access to all the support and advice we need to succeed.

We continue to work closely with SPGPrints and our other partners to create quality labels that make our clients stand out. We hope to continue innovating our solutions well into the future by using the best screen printing equipment and screen printing machines the industry has to offer. If you need stand-out labels for your brand, contact U.S. Tape & Label today.

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