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Beautiful Labels
When it comes to designing beauty product labels and packaging, branding has become crucial to distinguishing your products on the shelf or online. Many women use cosmetic products on a daily basis, so beauty customers have become known for their deeply felt brand loyalty.
If you want to become the go-to brand for women of all ages and have an impact in the cosmetic industry, you need quality products that they want to use paired with beautiful labels that make them want to pick up the product in the first place. The label materials make a bigger impact than you might think.
If you’re wondering how you can start building a brand, here are three steps to get some ideas flowing.
Lay the Foundation
Before you get into the nitty-gritty details of design, you need to begin with a strong foundation on which to build the finer details. Start by asking these fundamental questions.
Who Is Your Ideal Customer?
Your ideal customer is the market you’re trying to attract. Do you want to appeal to middle-aged women or high school students? Their preferences and desires are likely quite different, so by first defining who your target customers are, you can start building a deeper awareness of how you can grab your customers’ attention by giving them what they want.
What Is Your Brand Personality?
Just like with people, if you want your brand to be memorable, your design choices need to cultivate a personality. What image are you trying to portray as a brand? The brand character you begin building will help you attract consumers who view themselves in a similar light.
How Are You Selling Your Products?
Are you planning to sell your products online, in store, or both? Design strategies can vary greatly depending on where and how you’re selling your products. You don’t need to be a label designer to create effective branding campaigns. Clarifying these questions from the beginning will help inform critical design choices later on.
Envision Your Packaging
Now that we have some of the basic questions answered, we can start diving into the subtler elements of design. These three aspects of design are the most important when it comes to building a recognizable cosmetics brand.
Style
Style tends to be heavily influenced by the brand personality you’re trying to portray. Are there any design elements that you absolutely want to incorporate into your custom labels? What shapes and sizes will best fit your products?
Color
When selecting colors for your cosmetic labels, your choices need to:
- Match brand personality
- Attract customers’ attention
- Stand out on the shelf
Assembling a color palette for your labels is similar to assembling a hot new eye shadow palette. You need to differentiate yourself from the competition while staying true to your brand. The most recognizable brands use color to set themselves apart because people notice color without having to think about it and because color often evokes specific emotions. Use color to benefit and build your brand.
Font
Although color can help attract a customer’s attention, font is what keeps their attention. That’s why you need to find a font that’s distinctive, aligns with your brand, and makes customers want to pick your product up from the shelf to read more. Don’t forget that font serves a practical purpose, so you’ll want to choose a font that is clear and easy to read.
The most recognizable brands use color to set themselves apart because people notice color without having to think about it and because color often evokes specific emotions.
Expert Label Printing
When it comes to labels for beauty products and cosmetics, the possibilities are as vast as your imagination. No matter what type of package you are using or the packaging design you are aiming for, we can handle it. The experts at US Tape & Label are here to help you explore the options and turn your ideas into high-quality labels that distinguish your brand. Contact our team to get started today!
