We’re thrilled to announce an exciting partnership with Genuine Marketing Group Inc.! U.S. Tape & Label has been named as the company’s Label and ZPTAG™ production and design partner.
The partnership
USTL is an official distributor of Label-Aire label applicators, another GMG partner. USTL and Label-Aire Inc. will work together to seamlessly provide both tag production and tag application for GMG’s proprietary product authentication system, ZPTAG™. Whether integrating ZPTAG™ QR codes into the product label designs themselves or tagging existing packages and labels with a ZPTAG™, USTL will deliver an application design that complements the product size, shape, and material of GMG customer products. The partnership also allows USTL to serve as an extended sales arm for GMG, offering ZPTAG™ authentication services to their existing customers and industry partners. We’re looking forward to creating a more robust rollout and integration of ZPTAG™ into the consumer experience world-wide.
Doug Holtmeyer, U.S. Tape & Label VP stated, “USTL looks forward to the opportunity to be the single source provider for ZPTAG and tag application equipment. We are excited to be a part of this cutting-edge technology.”
Genuine Marketing Group CEO Chuck Chastain also commented, “As a marketing company, GMG is tasked to not only focus on creative and innovative ways to connect our brand customers to their loyal consumers, but also to enhance their product’s shelf appeal along with ZPTAG™ authentication. Tapping into USTL’s creative design team as well as their industry experience and client roster will only make us more valuable and on target in the retail industry. We welcome their input and expertise as part of GMG’s continued growth in the industry.
What is ZPTAG™?
ZPTAG™ is Genuine Marketing Group’s user-friendly solution for authentication of products, produce and luxury goods at the point of purchase for the consumer or end user. Through a hand-held smartphone App, ZPTAG™ provides the pedigree and supply chain tracking information as part of the consumer shopping experience and authentication process directly from the shopping aisle.
Tagging and scanning the product from end-to-end creates a closed-loop genuine authentication system that combats counterfeiting and protects brands and their image.
Manufacturers/Farmers, Wholesalers, Distributors, Retailers, and Consumers/End Users are all stakeholders in the process. Each has access to the private ledger for specific data inquiries relating to their business needs and pain points.
Why partner with U.S. Tape & Label?
U.S Tape & Label is a full-service label printing and application services company, providing labeling solutions that are as unique and specific as the products the labels are applied to. Through cutting-edge technology their team of in-house engineers collaborates with your production team to provide both digital and flexographic platforms to deliver a solution that’s on brand, on budget and on time.
With more than 70 years of custom label experience, U.S. Tape & Label has designed and produced labels and product tags for a variety of industries. All with unique packaging requirements. Centrally located in St. Louis, Missouri, USTL currently provides labels and tags for Beverage, Food, Consumer Goods, Health & Beauty, Automotive, Pharmaceutical and Cannabis companies, to name a few, both domestic and international.
About Genuine Marketing Group Inc.
Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPTAG™. Combining the user-friendly engagement of a smartphone app with the smart contracts of the IBM blockchain, ZPTAG™ authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer.
