How to Use Eco-Friendly Labels for Your Products
Environmentally friendly products are more popular than ever, and eco-friendly labels go hand in hand with eco-friendly packaging. Discover how to choose earth-friendly label materials for your products and how to pair them with your products.
Not all eco-friendly packaging and labeling materials are the same. Let’s look at several types of eco-friendly packaging and labeling classifications and how they contribute to sustainability and environmentally friendly consumer practices. These classifications include:
Reach out to us today to learn about our eco-friendly, sustainable labels and how they can improve your products’ sustainability.
The eco-friendly labels you use should have the same classification as your eco-friendly packaging. If the label and the package don’t have the same classification, they both could go to a landfill. So a compostable package must have a compostable label, for example. However, matching the package isn’t the only factor you need to consider when choosing a sustainable label. You also need to consider how your customers dispose of your labels and packaging, and what options they have available to them. For example, if your customers don’t recycle your packaging, a recycle-friendly label won’t work for your product. Similarly, if your customers don’t have industrial compost available in their area, compostable labels and packaging aren’t the right option for you, either. All these factors influence your label choice, so you need to consider them carefully.
When you switch to sustainable packaging and labels, you reap many benefits for your business. For example, 60% of consumers in North America are concerned about packaging waste, and your sustainable labels can help soothe their concerns. Many people are willing to pay a slightly higher price for a more eco-friendly product. Businesses are often afraid to switch to environmentally friendly raw materials because they believe their costs will go up. However, higher production costs for sustainable materials could lead to higher profits for your business in the long run.
You also have the chance to build your brand around your eco-friendly production practices. Rework your brand messaging to include your sustainability practices and the reasons you decided to use sustainable labels and packaging. This marketing strategy gives you the chance to draw in new customers and show your current customers that you prioritize sustainability.
At US Tape & Label, we provide our customers with eco-friendly stickers and other sustainable labeling options. Reach out to us today to begin using sustainable labels for your product packaging. We provide a range of printing services and serve a variety of industries to meet your labeling needs.
Centrally-located and equipped with the cutting-edge equipment you need to get the best labels and look for your products. Our skilled team of in-house engineers will help you make the perfect label for any product you have.
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